Our agile team of all-stars is looking to add this marketing lead role of VP of Marketing & Business Development to help them grow to the next level of success through strategic and leadership excellence.

The Role:

• Develop and implement a cohesive and creative marketing plan to increase brand awareness
• Set current and long-term goals for all marketing initiatives including digital
• Design, implement and monitor effective marketing strategies that align with business goals
• Oversee end to end digital marketing programs which include marketing automation, lead generation, marketing funnels, webinars, paid and earned media, and content
• Build relationships with external resources, media, and stakeholders
• Monitor all marketing campaign effectiveness with the ability to pivot on a dime to make enhancements to gain desired results
• Prioritize marketing projects and allocate resources accordingly, demonstrating resourceful planning and budget management
• Prepare regular reports and presentations on marketing metrics
• Conduct market analysis to identify challenges and opportunities for growth
• Assess, forecast and hire for the needs of the Marketing department
• Stay on top of industry trends, techniques, and competitive intelligence

The Requirements

• Proven work experience in a Sr. Marketing, Head or VP of Marketing role or similar
• Proven success designing and implementing effective digital marketing campaigns, preferably in a similar high-tech environment
• Solid knowledge of SEO, web analytics and Google AdWords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with the ability to tackle marketing challenges in creative ways
• College or University Degree in Marketing, Communications or relevant field
• Strong sense of brand and “eye for design”
• Experience working in financial services and/or tech a definite asset

If you’re looking for the opportunity to join something great and be a lead contributor to the growth and success of an organization, then let’s talk!